Business cards are incredibly versatile marketing tools. Though many people use them for their typical, traditional intentions, there’s no reason why you couldn’t use them for other purposes. For one thing, they actually make really great mini-flyers and sell sheets.
What Are Business Card Flyers & Sell Sheets
Think about it. You hand out your business cards to people hoping that they will contact you about your services. But usually what is included on these cards is your name, occupation and contact information. Though you can do a lot with the design, colors, fonts and other elements to give people an impression of your brand, what you do, and how you do it, you can also put more direct information on a business card to make sure your message is heard loud and clear.
You also hand out sell sheets and flyers with the hopes that people will learn about your services and reach out to you when they’re ready to make a purchase. There’s a bit more information on your products and offerings on these types of marketing materials than you would usually include on your business card. But there’s no reason why you can’t take philosophies from both to create a great business card mini flyer or mini sell sheet.
A business card mini flyer or mini sell sheet are very much what they sound like. Instead of having the typical layout of a business card with the usual information, you can use the space to make it what you want it to be. For example, if you have a new product, you could make business card flyers that not only let people know who you are and what you do, but it could list all of the great features of your new offering with an invitation for the viewer to learn more about it. If you’re having a special event, you could create a batch of business card flyers that give the date, time, location, and even a mini map if you’d like. You can literally use a business card flyer for anything you’d use a regular flyer for, the only difference is the size of the medium and how much information you can fit on the paper.
Using Business Cards as Flyers & Sell Sheets
Business card flyers have some advantages over larger sized flyers and sell sheets. They are small and fit easily into a wallet or purse, whereas flyers and sell sheets usually need to be carried in the hands or put in a larger bag. Because business card flyers can be so easily stashed away, they’re more likely to be kept for a while and discovered later, long after a flyer would have been tossed in the trash.
Business card flyers and sell sheets shouldn’t replace your normal business card, they should act as a supplement to it. For example, if you’ve already met with someone, at the end of the meeting you wouldn’t want to give them a business card flyer – you’ve already had a discussion, they know what you do, and they know who you are. You’d want to give them a regular business card so that they can get back in touch with you after they’ve thought about what you have to offer.
Business card flyers are well-suited for brief encounters where you have just a short time to get your message across. They are are perfect for trade shows, limited time offerings, special events, performances and other events. You can put just enough information on them to get people intrigued and want to contact you to learn more. A great way to utilize them is to use variable data or multiple versions to print a special offer on them, customized for each trade show or other event. Then when people use them to make purchases, you can use them to gage which events you should invest more effort into next year and which ones you can afford to skip.
Saving Money with Business Card Flyers & Sell Sheets
Business card flyers and sell sheets are less expensive to purchase and ship than the standard versions of these marketing materials. They require less paper and ink, meaning you spend less on materials. Less materials means you spend less on getting business card flyers delivered to your home or business, as shipping is based on weight.
Business card sell sheets can be just as attractive as standard sized sell sheets at a significant cost savings. An order of 200 full color 8.5″ X 11″ premium gloss 100# cover weight sell sheets would cost about $72, while an order of 200 full color 3.5″ x 2″ premium gloss 100# cover weight custom business card sell sheets would cost about $20. That’s a savings of about 73%. Shipping costs will vary depending on what zip code your printed pieces will be sent to, but the package and the weight for the business card sell sheets would be less than the larger sized ones.
When the business card flyer is compared to the traditional flyer, the cost can be similarly notable. Flyers are printed on standard bond 20# paper with a few pastel color choices. An order of 200 8.5″ x 11″ flyers on any of the paper colors would cost about $23. An order of 200 3.5″ X 2″ basic business card flyers printed on semi-gloss bright would would cost a little more than $6. That’s a cost savings of more than 75%, with a paper upgrade to boot. Again, the shipping costs will vary depending on what zip code your printed pieces will be sent to, but the package and the weight for business card flyer would be lower.
You don’t have to use business cards in the same way that people have been using them for years. It makes sense in some situations to combine them with the sell sheet or the flyer to create a compact, strong piece. You may have to put some extra consideration into the design to ensure that it’s compelling, but the results and cost savings could be well worth the effort.
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