Jerod Gibson, by his own admission, wears his influences on his sleeve. The key is that he refrains from simply aping other designer’s works and calls them his own. Within each poster and design is the mark of homage, but delivered through a unique telling all his own. After all, how many designers do you know who incorporate Water Color to their work with such blissful results? From his 37 Posters campaign to his freelance branding work, Jerod is proving himself a designer to keep tabs on.
What makes your poster designs so unique?
It’s really hard to say what makes my posters unique. Everywhere, wether it is the web, books, magazines or what not, I tend to see things that have influenced my designs. As a designer I always struggle with ideas of making things unique because so much has already been done, and it is very difficult to create something new and unique nowadays without having your idea compared to another.
What are 3 rules you always follow when it comes to print/poster design?
1. Trying not to over art direct.
2. Keep it simple.
3. Stay within budget if there is one.
What is your favorite tip, trick or technique you’ve learned throughout your career?
Your poster work and print work are truly amazing, how did you get into the poster/print realm of design?
I’ve had the opportunity to work with a lot of great musicians which has allowed me to design numerous gig posters. This pretty much got me going onto other styles of posters.
You have a very clean and professional illustration style – can you tell our readers how you found your style? (when was that “ah ha” moment, and how did you achieve it?) How would you describe your style?
Not sure when I ever truly found my style. It was a long time ago, if I did. I like to keep evolving my design and style and try new things.
Your poster designs are very creative and one of a kind – where do you come up with your ideas? What is your creative process?
I get inspired by my wife, my past, and other designers. The creative process is more of working through discovery and hoping to come up with something great along the way.
What key skills (technical or personal) do you believe an artist needs to succeed as graphic designer specializing in print design?
Illustration, typography, and great photoshop skills.
You utilize a lot of white space and minimalist design in your print and poster designs, can you explain how you achieve this look and the benefits for having a clean design?
Having white space keeps your eye on the message and whats important. This is just a personal preference, every designer may think different.
What opportunities do you see for young people who are interested in a career involving print and poster design?
As long as you have a great portfolio, try new things, and put yourself out there, someone will eventually notice your abilities and talent and grasp them.
What do you feel are the most important skills for a designer to have/develop?
Typography, photoshop, and web skills.
Do you have any final advice for our readers?
Keep moving forward as a designer and as a person. If you find yourself in a design rut, look ahead and not behind, because that’s what got you there in the first place.
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