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Interview Series 2012 – Animator and Director Jayson Whitmore

Interview Series 2012 – Animator and Director Jayson Whitmore

Jayson Whitmore is 1/3 of the brains behind Royale, an extremely successful graphic and motion design firm that launched in 2007. While their work has been featured on places like MTV’s At The Movies, as well as Comedy Central’s Roast of Charlie Sheen, you won’t find Jayson being anything more than humble.

A graduate of Full Sail University, Jayson has since gone back to his alma mater and imparted his wisdom to aspiring motion design students. Amongst his key points is his advice to “Be humble. Be curious. Be Efficient.” For Jayson believes that he would likely not be where he is today were it not for those characteristics

Website: http://weareroyale.com/

What are 3 golden rules that a motion graphics specialist must live by?

Be Humble. Be Curious. Be Efficient.

Royale Showreel Fall 2011 from Royale on Vimeo.


What advice would you give to someone who wants to pursue a career in motion graphics but can’t afford the equipment/software to do so?

Find a studio that you would eventually like to work for. Apply for a position.. any position. On the off hours ask if you can work and do tutorials. Do every task, even the shitty ones, to the best of your ability and with a smile.

How did you come up with your style, what made you explore more of this style, and what in your opinion is the main characteristic of it?

My style evolved from my love of typography, layout, street art, painting, music and beautiful fluid playful animation. I’ve always had a fascination with lush animation and storytelling.

MTV @ The Movies, MTV World Design Studio from Royale on Vimeo.

Is there any particular application, style of work or technique that you’re currently experimenting with?

These days I’m completely consumed with running the business which leaves very little experimental time. However on my off time I’ve been playing with traditional hand drawing, painting, photography, stop motion & silk screening. I find it cathartic to get back to being tactile. When happy accidents happen, I bring them back to the computer world. I also like to travel and experience life as that influences my work the most.

Our readers would definitely love to know what hardware and software you use when you create your visual masterpieces. How do they all work together?

We use a buffet of software. Photoshop, Illustrator, Final Cut Pro, Maya, 3DSM, C4D. Really whatever tool gets us the look we are going for.

Toyota Owners Site, Saatchi & Saatchi LA from Royale on Vimeo.

What is the secret to responding to the client’s needs while always maintaining a recognizable style?

Though I have a particular style that I enjoy personally that may not always meet the needs of our clients. Success for Motion Graphics Design Studios comes when your team is able to have a good eye, create a great concept and adapt styleistically to the challenge at hand. It’s not all about our style but what the client needs us to solve. It’s about being able to make something amazing within the scope of the concept.

How did you come to the idea of starting Royale?

I freelanced for many years and never felt like I was a part of something. I knew I had a desire to create a studio with a different mindset: be efficient, do great work, live your life. I believe the magic happens when you leave the computer, get some sleep, have a good conversation, & observe life. When you are rested and less stressed we can push our selves further creatively.

Nike Football “Innovation” from Royale on Vimeo.

What are the advantages of working with a production studio like Royale versus freelance and doing it all on your own?

We believe, trust and listen to our creatives. We all aspire to do great work and have a life. We strive to give everyone a voice. Once you are in you are in. Collectively we believe in working as a cohesive team in order to do the best work possible. The advantage is being a part of our collective vision process and having ownership over what you do.

Do you have any final advice for our readers?

Dream & Dream big. Anything is possible. Attitude is everything.

Taco Bell $5 Buck Touchdown Box from Royale on Vimeo.

Fuel TV Signature Series ID Number 24 from Royale on Vimeo.

About Sean

Hi, I'm a graphic designer who runs the Smartpress.com Blog. I enjoy good design, Red Bull and playing Minecraft. I studied digital arts and design and entertainment business at Full Sail University.

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