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Direct Mail

Our experts, along with the information on these pages, ensure the accuracy and success of your direct mail print jobs. Please keep in mind that all delivery dates are estimates and not guarantees. Smartpress.com is not liable for performance failures by the USPS; our responsibility ends when we deliver the final materials to the post office.

Use the Mailing Design Guidelines to design your direct mail pieces with adequate space for postal regulations. We provide downloadable layout guides for postcard projects, envelope mailing projects, folded self-mailers and booklet projects. To take advantage of the post office’s automated equipment and the rates associated with them, it’s important to be compliant with the Postal regulations provided here.

The Mailing and Addressing Services section details our services related to variable data addressing with or without list processing. This area also details the process related to using your own mailing permit and the list processing that comes along with it. This section also describes our Full Mailing Services options, where we take care of everything from printing the names and addresses of your customers on the mailing pieces; all list processing, including CASS Certification; and describes the difference between delivery times for First Class Mail and Standard Mail.

The List Processing section outlines the choices between using an existing list or purchasing a custom list for your direct mail project. This area also walks you through uploading the list to your order and directs you to a template to make sure your Excel file is formatted correctly. On this page, we also include a link to the NCOA Acknowledgement Form that the USPS uses to process the list.

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