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Booklet Design by Amy Willis of Ker & Downey

by Mike Ricci | July 1, 2016

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The printing industry is exciting for many reasons, and here at Smartpress.com, we love when we get to produce a standout design concept submitted by you, our talented clients! Amy Willis, a graphic designer for Ker & Downey, recently sent in a booklet printing project that piqued our interest.

Printing BookletsAs a designer for an award-winning luxury tour operator, Amy conceptualized and implemented an improved marketing concept for the company. This initiative led to redesigned booklets and other collateral as part of an ongoing effort to improve the company’s image through updated and upscale visuals.

Ker & Downey tasked Amy with the new booklet design for an event annually held in Cape Town. “We participate in several trade shows, and one of the biggest ones is called ‘We Are Africa’,” she explained. The goal of the piece is to promote Egypt as the luxury tour destination it is.

The updated concept consists of more visually stunning images combined with minimal copy, which creates a cleaner, more sophisticated look. Additionally, Amy notes the use of landscape-oriented images which create more impact when clients open and browse the booklets. The company’s previous collateral used more traditional design concepts.

Booklet Production

Amy choose saddle stitched booklets because she could pick the size, stocks, and finishes that best suit her needs. She explained the size of the piece was especially important because the booklets had to fit into 9” x 12” envelopes. “The size was good because it could fit in people’s bags and they didn’t have to hang on to it. It wasn’t too thick, so it wasn’t too heavy,” Amy explained about her 8” x 10” choice. “Definitely having that longer landscape when the spreads were open was what we were looking for.”

Shrink Wrapping BookletsIn addition to an 8” x 10” size choice for her 16-page booklet, Amy selected full-color printing (4/4) on a 100# matte cover with 100# matte text weight, saddle stitch, and left bind. The smooth matte stock adds another level of sophistication to the finished piece.

Ever the professional, Amy was quick to credit the photographer who was responsible for capturing just the right images. “I can’t take all the credit for it because her images are really stunning, and they made the book particularly come alive,” she said. “We had a great photographer working for us.”

Ker and Downey Egypt Booklet

While Amy to us, “You guys are great to work with,” we’re excited and honored to be working with such creative professionals like Amy. Keep an eye out for the updated booklets page on Smartpress.com where Amy’s booklet will be featured!

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