Today’s inspiration comes from Irish graphic designer Steve Simpson, who has taken the mundane barcode and revamped it for modern day packaging.
What we love most about this project is the innovation behind taking an item which is included on just about every product, and giving it a makeover with clever design features that adds edge and quirk. When the barcode takes up key labelling space on products, why not include it as part of the design and make it a feature in itself?
Did you like this blog post? Would you like to see more design inspiration? Take a look at our graphic design inspiration category.